Asia Monitor has the capabilities to accomplish worldwide qualitative and quantitative research related to health services targeting:
o Key opinion leaders,
o Physicians/ doctors
o Managers and administrators
We are able to execute projects amongst the above target segments given our team expertise on the said industry. We have a thorough understanding and in-depth experience of local cultures and national healthcare systems worldwide.
We carefully select our recruiters, interviewers and moderators whose backgrounds are on medical/ health-related field or at minimum have exposure to the aforementioned industry or are knowledgeable enough to execute the project. Meanwhile, we have a pool of our in-house medical transcriptionists to help our Clients who would require this kind of service.
Asia Monitor being an innovative consultancy firm offers one of the most popular powerful research tools in obtaining information via website called “web analytics”.
Web analytics simply puts is the study of the website’s impact amongst its users. Common uses of this are as follows:
o To measure number of people who visited their website
o To determine the number of unique visitors
o To find out how they came to the site (i.e., whether they followed a link or just browsed there directly)
o To determine what keywords they used on the site’s search engine
o To monitor whether or not a site’s pages are working properly
o To identify which data can be utilized to streamline a website to further increase user’s satisfaction
Web analytics 2.0 is defined as a three-tiered data delivery and analysis service for small and big businesses, to wit:
o The first tier is the data itself, as it measures the traffic, page views, clicks and more for both your website and for your direct competition.
o The second layer is what you do with that data, or how you are able to take the information gathered via these services and apply it to your customers, whether new or existing, to make their experience meaningful and better.
o And the final tier is how it all circles back together to meet your overarching business objectives, not just online but offline as well. Data by itself is a great way to see how you are performing, but without applying what you’ve learned, it is of trivial use.