Asia Monitor is a strong advocate of Predictive
Analytics.
This is a highly-value analytical and practical approach to data mining given these factors: key focus on prediction (rather than description, classification or clustering), rapid analysis measured in hours or days (rather than the stereotypical months of traditional data mining), an emphasis on the business relevance of the insights and a focus on ease/ convenience of use, thus making the tools easily accessible to business users.
At Asia Monitor, we utilize our very own Monitor Predictive Analytics solution that produces a predictive score for each customer or other organizational unit. Assigning these predictive scores is the primary role of a predictive model which has been worked on your data.
To cite a concrete competitive advantage of it, Predictive analytics optimizes marketing campaaigns and website behaviour to increase customer responses, conversions and clicks, and to decrease churn. Each customer's predictive score provides actions to be taken with that customer — business intelligence just doesn't get more actionable than that but also alerts companies how to effectively address customers’ concerns.
Solutions:
Analytical customer relationship management (CRM)
Collection analytics
Cross-sell analytics
Customer retention
Direct marketing
Fraud detection
Analytical Techniques
ANOVA CONJOINT ANALYSIS
FACTOR ANALYSIS ARIMA FORECASTING
CLUSTER ANALYSIS VARMA
CORRESPONDENCE ANALYSIS VECTOR ERROR CORRECTION MODEL
LINEAR / LOGIT / PROBIT REGRESSION ARCH / GARCH MODELS
MULTINOMIAL REGRESSION REGRESSION DISCONTINUITY DESIGNS
PROPENSITY SCORE MATCHING
Contact us or more info
This is a highly-value analytical and practical approach to data mining given these factors: key focus on prediction (rather than description, classification or clustering), rapid analysis measured in hours or days (rather than the stereotypical months of traditional data mining), an emphasis on the business relevance of the insights and a focus on ease/ convenience of use, thus making the tools easily accessible to business users.
At Asia Monitor, we utilize our very own Monitor Predictive Analytics solution that produces a predictive score for each customer or other organizational unit. Assigning these predictive scores is the primary role of a predictive model which has been worked on your data.
To cite a concrete competitive advantage of it, Predictive analytics optimizes marketing campaaigns and website behaviour to increase customer responses, conversions and clicks, and to decrease churn. Each customer's predictive score provides actions to be taken with that customer — business intelligence just doesn't get more actionable than that but also alerts companies how to effectively address customers’ concerns.
Solutions:
Analytical customer relationship management (CRM)
Collection analytics
Cross-sell analytics
Customer retention
Direct marketing
Fraud detection
Analytical Techniques
ANOVA CONJOINT ANALYSIS
FACTOR ANALYSIS ARIMA FORECASTING
CLUSTER ANALYSIS VARMA
CORRESPONDENCE ANALYSIS VECTOR ERROR CORRECTION MODEL
LINEAR / LOGIT / PROBIT REGRESSION ARCH / GARCH MODELS
MULTINOMIAL REGRESSION REGRESSION DISCONTINUITY DESIGNS
PROPENSITY SCORE MATCHING
Contact us or more info